Two Advisor Teams Chose Osaic. Their Reasons Were Not The Same

Osaic’s latest recruiting win looks simple at first glance: two advisor teams, more than $800 million in combined client assets and one clear boost for the firm’s growth story.

But the better story is not the combined number.

True Wealth Advisors came from LPL Financial with $705 million in client assets. Soundview Financial Group came from Commonwealth with $104 million. Both joined Osaic, but they did not represent the same kind of practice, the same client base or the same recruiting problem.

That is what makes the move useful.

True Wealth is an Englewood, Colorado team built around practical, goals-based wealth strategies, retirement income, wealth preservation and values-aligned planning. Soundview is a Tacoma, Washington firm focused on holistic, fee-based planning and growth in the Seattle-Tacoma market. One move gives Osaic a large retirement-oriented practice from LPL. The other gives Osaic a Commonwealth team at a time when Commonwealth advisors remain a major recruiting target after LPL’s acquisition of the firm.

Together, the moves show how Osaic is trying to sharpen its post-integration recruiting message: advisors can keep independence, gain technology and access a broader platform without losing the client-service identity that made their practice successful.

TL;DR

• Osaic added two teams in one recruiting sweep: True Wealth Advisors joined from LPL, while Soundview Financial Group joined from Commonwealth.

• The combined asset total was $809 million: True Wealth brought $705 million, and Soundview brought $104 million.

• True Wealth is the larger move: The Englewood, Colorado team is led by Mason Samuels and includes five advisors focused on goals-based planning, retirement income and wealth preservation.

• Soundview adds a Commonwealth angle: The Tacoma, Washington firm is led by Josh Hummel and focuses on holistic, fee-based planning.

• The two teams solve different problems: True Wealth appears to emphasize culture, values and retirement planning, while Soundview emphasizes growth, technology and regional expansion.

• The broader recruiting message matters: Osaic is trying to show that its unified platform can support different advisor models, not only one type of independent practice.

• The client test is practical: Clients should understand whether the move improves planning, technology, continuity, service and long-term support.

The Double Draw Is A Recruiting Pattern, Not A Coincidence

InvestmentNews reported that Osaic added more than $800 million in an LPL-Commonwealth double draw, with True Wealth Advisors and Soundview Financial Group joining on the same day.

That timing matters because advisor recruiting is partly about momentum.

A single team move can be framed as a one-off decision. Two moves from two major platforms tell a stronger story. Osaic can point to the announcements and say it is recruiting advisors from both LPL and Commonwealth at the same time, even as competitors are also working hard to capture teams affected by consolidation, platform changes and advisor succession needs.

The LPL angle matters because LPL remains the largest independent broker-dealer platform and continues to be a major recruiting force. Winning a $705 million team from LPL gives Osaic a useful proof point.

The Commonwealth angle matters because LPL’s acquisition of Commonwealth turned Commonwealth advisors into one of the most watched recruiting groups in wealth management. A $104 million Commonwealth team choosing Osaic adds another data point to the post-acquisition advisor-movement story.

The two moves are not identical. But together, they give Osaic a broader recruiting message.

True Wealth Gives Osaic A Large Retirement-Planning Practice

Osaic’s True Wealth announcement said the Englewood, Colorado firm oversees more than $705 million in client assets and joined from LPL Financial. The five-advisor group is led by Mason Samuels, CKA®, CRPC®, AIF®, and includes Alex Goldstein, Lloyd Sprague, Sam Grizzle and Ryan Nuu, supported by Sami Merrick, Jake Rolin and Ruth Leyerle.

That team structure matters.

This is not only one advisor moving a book. It is a larger group with advisors and support staff serving a defined client base. For Osaic, that adds scale. For clients, the bigger question is whether the move improves the team’s ability to deliver advice.

True Wealth specializes in helping clients build practical, goals-based wealth strategies, along with retirement income and wealth-preservation planning for pre-retirees and retirees. That client focus makes the platform decision more sensitive.

Retirement clients often care deeply about stability. They may be worried about market volatility, income security, taxes, health care, estate planning and whether their money can last. If their advisory team changes platforms, they need to understand why the move helps them.

The right explanation is not “we joined Osaic.” The right explanation is “we chose a platform that helps us strengthen the planning, service and long-term support you already rely on.”

The Values-Based Planning Detail Makes True Wealth More Distinct

True Wealth’s move is not only about retirement planning. Osaic noted that Mason Samuels is a Certified Kingdom Advisor and integrates technical expertise with biblically aligned financial guidance.

That detail matters because values-based planning is not a generic wealth management approach.

Some clients want financial advice that reflects faith, family priorities, stewardship, charitable giving, legacy planning or specific moral considerations. An advisor serving that client base needs a platform that can support the planning work without flattening the practice’s identity.

That is likely part of why cultural alignment mattered in the announcement.

A team with a values-based client approach may not want to feel absorbed into a purely corporate platform story. It needs enough flexibility to keep communicating in its own voice and enough infrastructure to serve clients professionally.

Osaic’s pitch, in this case, appears to be freedom with infrastructure.

That is a powerful message for practices with a strong identity. The team can keep its client-facing values while using Osaic for platform support, technology, operations and growth resources.

Soundview Adds A Different Kind Of Win

Soundview Financial Group gives Osaic a smaller asset win but a different strategic angle.

Osaic’s Soundview announcement said the Tacoma, Washington firm is led by Josh Hummel, was previously affiliated with Commonwealth and oversees approximately $104 million in client assets.

The firm provides fee-based, holistic financial planning designed to align investments with long-term goals. Hummel said Osaic’s network and technology capabilities would help the team continue growing in the Seattle and Tacoma areas.

That is a different story from True Wealth.

True Wealth looks like a larger retirement and wealth-preservation practice focused on culture and planning identity. Soundview looks like a regional growth practice that wants more technology, a broader network and resources for expansion.

For Osaic, that difference is useful. It shows the platform is not recruiting only one kind of advisor. It can speak to large teams, regional firms, retirement planning practices, values-based planners and growth-minded independent advisors.

That variety matters because the independent channel is not one uniform market.

Commonwealth Advisors Are Still A Prize

Soundview’s move is especially notable because it came from Commonwealth.

Commonwealth has long been known for advisor loyalty and culture, so every Commonwealth departure gets extra attention after LPL’s acquisition. Advisors from that platform are not only evaluating economics. They are evaluating whether any new firm can preserve the service, community and independence they valued before the deal.

That creates an opening for Osaic, Cetera, Raymond James, Cambridge, Kestra and other firms.

For Osaic, Soundview is a chance to show that Commonwealth advisors can find a new home without giving up a planning-focused identity. The firm can say: you can leave Commonwealth, gain our technology and network, and still run a client-centered practice.

That is the recruiting message.

But Osaic has to deliver. Commonwealth advisors are likely sensitive to service quality, transition support and whether the new platform feels too impersonal. Winning the team is only the first step. Making the team feel supported after the move is the real test.

Osaic’s Unified Platform Pitch Is Being Tested In Real Time

Osaic has spent years trying to move from a collection of broker-dealer brands into a more unified platform. That history matters because advisor recruits will judge whether the integration makes life easier or simply creates a new layer of complexity.

Osaic has described its new era as built around a unified digital platform, advisor productivity, AI-driven workflow tools, flexible solutions and curated choice for advisors.

Osaic’s platform commentary says the firm has been focused on helping advisors grow and be more productive, using scale, technology and a simplified infrastructure to support different advisor models.

That is exactly the promise being made to teams like True Wealth and Soundview.

For True Wealth, the platform should support deeper retirement and values-based planning without weakening the team’s client identity. For Soundview, the platform should support regional growth, technology adoption and holistic planning.

If Osaic can satisfy both, the double draw becomes meaningful recruiting evidence. If not, it becomes only another press release.

The Two Practices Want Different Things From The Same Platform

This is the most important way to read the story.

True Wealth and Soundview both chose Osaic, but they may measure success differently.

True Wealth may ask whether Osaic preserves the team’s culture, supports retirement income planning, strengthens wealth-preservation work and helps the advisors serve clients who value faith-aligned financial guidance.

Soundview may ask whether Osaic improves technology, expands business-support options, creates growth leverage in Seattle and Tacoma, and provides succession and capital resources as the firm scales.

One firm may emphasize identity. The other may emphasize expansion.

The same platform has to support both.

That is the challenge for modern independent broker-dealers. Advisors want choice, but platforms need consistency. Advisors want their practices to remain unique, but the home office must create systems that work across thousands of financial professionals.

Osaic’s job is to make the platform feel flexible without making it feel fragmented.

Retirement Clients Need Stability More Than Platform Hype

Both True Wealth and Soundview serve planning-focused clients, but True Wealth’s retirement-income and wealth-preservation emphasis deserves special attention.

Pre-retirees and retirees are often more sensitive to change. They may ask whether the move affects their income plan, account access, investment management, advisor availability or service team. They may also worry that a platform change means their financial plan is changing.

Advisors need to communicate carefully.

A retirement client does not need a long explanation of broker-dealer recruiting. They need to know whether their plan remains intact, whether the team remains the same, whether account paperwork is required and whether Osaic adds tools that help the advisor serve them better.

The best transition message should connect the platform change to retirement confidence.

If the move gives the advisor better technology, planning resources or operational support, clients should hear that in plain English. The move should feel like service continuity plus added support, not disruption.

Regional Growth Requires More Than A Local Reputation

Soundview’s Seattle-Tacoma growth angle is important because regional growth is not automatic.

A firm can have a strong local presence and still struggle to scale if its technology, marketing, operations or succession planning support is limited. Growth adds work. More clients mean more meetings, more planning updates, more account service, more compliance obligations and more staff coordination.

That is why Soundview’s announcement mentioned Osaic’s technology and network.

A regional advisory practice may not need a massive national brand in front of clients. It may need better behind-the-scenes support. It may need systems that make onboarding smoother, planning more repeatable and service more consistent.

That is where a large platform can help without taking over the client relationship.

If Osaic helps Soundview grow in Seattle and Tacoma while keeping the firm’s local identity, the move can become a strong regional recruiting example.

The LPL Angle Is About Competitive Pressure, Not Weakness

True Wealth coming from LPL will attract attention because LPL is such a dominant independent broker-dealer.

But one team leaving LPL does not mean LPL is weak. LPL continues to recruit heavily, integrate Commonwealth and scale its advisor base. Large platforms lose and win teams constantly.

The better lesson is that even the largest platform can lose teams when another firm makes a more specific case.

True Wealth appears to have valued culture, advisor-first support and long-term growth alignment. Osaic’s announcement emphasized the team’s connection with the home office and its sense that Osaic lived the values the team cared about.

That is not only a technology argument. It is a relationship argument.

Large platforms can struggle when advisors feel like support has become too broad or impersonal. Smaller or differently positioned competitors can win by making advisors feel more understood.

That is the real recruiting risk for any major firm, including LPL.

The Commonwealth Angle Is About Timing

Soundview’s departure from Commonwealth lands in a different context.

Commonwealth advisors were already evaluating what LPL ownership would mean for their businesses. Some may stay and benefit from LPL’s scale. Others may leave because they want to avoid custody changes, preserve a different service experience or choose a platform that feels more aligned with their planning model.

Soundview chose Osaic.

That choice gives Osaic a useful message for other Commonwealth advisors: if you are reconsidering your platform, Osaic can support holistic planning, regional growth, technology and independence.

A related NJ Financial News article on LPL and Osaic trading advisor teams showed how both firms can win different kinds of independent advisors. That same idea applies here. Osaic did not win because every advisor wants the same thing. It won because two different practices saw two different reasons to choose the same platform.

Sapient And Wells Fargo Show The Same Week Was Even Busier

The InvestmentNews report also included other advisor moves from the same busy recruiting stretch.

Sapient Capital hired Joshua Mandelbaum from JPMorgan Private Bank as its first private wealth advisor addition. Wells Fargo Advisors added the Kolker Group from JPMorgan in New York, a team managing $543 million in assets.

Those moves widen the lens.

Osaic was not recruiting in a quiet market. The same week included movement from JPMorgan to Sapient, JPMorgan to Wells Fargo and LPL/Commonwealth to Osaic. That shows how active the wealth management talent market has become across several channels: independent broker-dealer, private wealth RIA, bank-advisor and wirehouse-style employee platforms.

Advisors are not all moving in the same direction.

Some want independence. Some want a private wealth RIA. Some want a bank-owned platform. Some want broader technology. Some want a more personal culture. Some want business succession and capital support.

That makes recruiting more fragmented and more competitive.

Culture Is Becoming A Hard Recruiting Metric

Advisor culture can sound soft, but it often drives real decisions.

True Wealth’s announcement repeatedly emphasized culture, people, advisor-first values and alignment. That matters because advisors are trusting a new platform with their clients, staff, workflows and future business value.

If a team does not trust the people behind the platform, the asset number does not matter.

Culture shows up in transition support, service responsiveness, leadership accessibility, compliance tone, home-office communication and whether advisors feel respected after they join.

For a values-based practice like True Wealth, culture likely matters even more. The team’s client relationships are built around trust and personal priorities. If the platform feels misaligned, the move becomes harder to explain.

This is why culture should be treated as a business issue, not a slogan.

Technology Has To Save Advisor Time

Soundview’s announcement emphasized Osaic’s technology. But technology only matters if it improves the advisor’s day.

Advisors do not need more dashboards, portals and disconnected systems. They need tools that reduce meeting prep, simplify account opening, improve workflows, support financial planning, automate follow-up and help staff serve clients more efficiently.

Osaic has been publicly leaning into this productivity message.

The test for Soundview is whether the technology helps the team grow in Seattle and Tacoma without adding complexity. A platform can advertise innovation, but advisors will judge it by whether staff can get work done faster and clients receive a smoother experience.

That is the difference between technology as a recruiting phrase and technology as a practice-growth tool.

Succession And Capital Support Are Quietly Important

Soundview’s Osaic announcement mentioned flexible succession planning and capital solutions. That detail should not be overlooked.

Independent advisory firms often need support for growth, continuity and ownership transition. A team may want to acquire another practice, recruit a younger advisor, finance a succession plan or protect clients if the lead advisor exits unexpectedly.

These needs are becoming more urgent as the advisor workforce ages.

For a firm like Soundview, succession and capital support may create more flexibility. The team can think beyond today’s client book and consider future acquisitions, continuity planning or business expansion.

For Osaic, those resources are part of a broader recruiting pitch. The firm can say it is not only helping advisors serve clients today; it is helping them build a more durable enterprise.

What Clients Should Ask After A Move Like This

Clients of True Wealth or Soundview do not need to understand every broker-dealer detail. They do need to understand how the move affects them.

They should ask whether the same advisor team remains in place, whether investment strategies change, whether fees or disclosures change, whether account access changes and whether paperwork is required. They should also ask what Osaic adds to the relationship.

The answer should be specific.

For True Wealth clients, the answer may involve stronger platform support for retirement income, wealth preservation and values-based planning. For Soundview clients, the answer may involve better technology, broader planning resources and stronger support for long-term growth.

A platform move should not be explained as an internal business decision. It should be explained as a client-service decision.

What Advisors Should Learn From The Double Draw

The double draw gives other advisors a practical lesson: a platform decision should start with the problem the practice is trying to solve.

True Wealth appears to have wanted cultural alignment, growth support and a platform that could preserve a distinct client-service identity. Soundview appears to have wanted technology, network support and growth resources for a regional holistic planning firm.

Both chose Osaic, but not for the exact same reason.

That is how advisors should evaluate their own choices. The question is not, “Which firm is biggest?” The question is, “Which firm best supports the next version of my practice?”

Questions Advisors Should Ask Before Moving

• What is the real business problem? The answer may be growth, succession, technology, culture, identity, planning depth or service support.

• Will the new platform preserve client trust? A move is only successful if clients understand and accept the transition.

• Does the technology match the workflow? Tools should save time, not create more staff burden.

• Is the culture real after recruiting? Advisors should speak with current affiliates, not only recruiters.

• Can the platform support future growth? A firm should evaluate capital, succession and acquisition resources before it needs them.

• Will the advisor keep enough independence? The platform should provide support without flattening the practice’s identity.

Those questions matter more than the recruiting announcement.

The Risk For Osaic Is Delivery

Osaic can use these moves as recruiting wins, but delivery comes next.

The firm has to make sure True Wealth feels supported, not swallowed. It has to make sure Soundview can use the technology and network it was promised. It has to make sure clients experience continuity. It has to make sure the transition does not create operational drag.

This is especially important because Osaic’s own brand has been tied to consolidation and integration.

The firm has worked to move past the idea that it is only a roll-up of legacy broker-dealers. It wants to be seen as a unified, modern wealth platform. Recruits like True Wealth and Soundview give Osaic a chance to prove that message.

If the advisors thrive, the announcements become proof. If the transition disappoints, competitors will use that against Osaic.

The Bigger Lesson: Advisor Recruiting Is Becoming More Personal

The Osaic double draw shows that advisor recruiting is not only about assets, payout or firm size. It is becoming more personal and more practice-specific.

True Wealth had one story. Soundview had another. Sapient’s JPMorgan hire had another. Wells Fargo’s JPMorgan hire had another.

That is the industry now.

Advisors are choosing platforms based on the kind of clients they serve, the identity they want to build, the technology they need, the growth they want and the culture they trust. Firms that can explain how they support those specific needs will have stronger recruiting stories.

Osaic’s $809 million double draw matters because it gives the firm two different examples on the same day.

The real question is whether Osaic can turn those examples into long-term advisor satisfaction and client retention.

Frequently Asked Questions About Osaic’s LPL-Commonwealth Double Draw

1. What Advisor Teams Joined Osaic?

   True Wealth Advisors and Soundview Financial Group joined Osaic. True Wealth Advisors came from LPL Financial with more than $705 million in client assets. Soundview Financial Group came from Commonwealth with approximately $104 million in client assets.

   Together, the two teams represented about $809 million in client assets. The moves were announced on the same day, which made them useful for Osaic’s recruiting story. The firms are different in size, market and client focus, but both chose Osaic as a platform for future growth and support.

2. Who Leads True Wealth Advisors?

   True Wealth Advisors is led by Mason Samuels, CKA®, CRPC®, AIF®. The five-advisor group also includes Alex Goldstein, Lloyd Sprague, Sam Grizzle and Ryan Nuu, with support from Sami Merrick, Jake Rolin and Ruth Leyerle.

   The Englewood, Colorado team focuses on practical, goals-based wealth strategies, retirement income and wealth-preservation planning for pre-retirees and retirees. The firm’s values-based planning identity also matters because Samuels integrates biblically aligned financial guidance into the team’s advisory approach.

3. Who Leads Soundview Financial Group?

   Soundview Financial Group is led by Josh Hummel and is based in Tacoma, Washington. The firm was previously affiliated with Commonwealth and oversees about $104 million in client assets.

   Soundview provides fee-based, holistic financial planning designed to align investments with long-term client goals. The firm said Osaic’s technology, network and resources would help it continue growing in the Seattle and Tacoma areas. That makes the Soundview move more about regional expansion and platform support than asset size alone.

4. Why Is The Commonwealth Angle Important?

   The Commonwealth angle is important because LPL’s acquisition of Commonwealth made Commonwealth advisors a major recruiting focus across the industry. Many Commonwealth advisors are evaluating whether to remain with LPL or move to another platform that better fits their preferred service model, technology needs or culture.

   Soundview’s move to Osaic gives Osaic a proof point in that recruiting battle. It shows that at least some Commonwealth-affiliated advisors see Osaic as a platform that can support planning, growth and technology without giving up independence.

5. What Should Clients Ask When Their Advisor Joins Osaic?

   Clients should ask what changes and what stays the same. They should confirm whether the same advisory team remains in place, whether account access changes, whether fees or disclosures change, whether new paperwork is needed and whether the investment or planning process will be affected.

   Clients should also ask how the move improves service. A good answer should be practical. It may involve better technology, stronger planning resources, broader platform support, succession planning or more time for advisors to focus on clients. The client should not feel like the move is only about the advisor’s business.

Further Reading

• Advisor Moves: Osaic Adds More Than $800M In LPL-Commonwealth Double Draw: InvestmentNews’ report on True Wealth Advisors and Soundview Financial Group joining Osaic.

• Osaic Welcomes $705 Million True Wealth Advisors From LPL Financial: Osaic’s official announcement on True Wealth’s team, client focus, cultural alignment and LPL departure.

• Soundview Financial Group Joins Osaic, Bringing $104 Million In Client Assets: Osaic’s official announcement on Soundview’s Commonwealth departure, Tacoma market focus, technology needs and growth plans.

• LPL And Osaic Just Showed Advisor Independence Has Two Meanings: Related NJ Financial News coverage on how LPL and Osaic are both winning advisors with different versions of independence and platform support.