Cetera Paid $1.2B For Avantax. The Tax Channel Was The Real Prize.
Cetera paid $1.2B for Avantax despite modest assets per advisor. The real prize was its tax-focused advisor and CPA distribution network.
Cetera’s Growth Guarantee Is Small Money With A Big Recruiting Message
Cetera’s Growth Guarantee turns advisor recruiting into a measurable growth promise, but the refund, limits and compliance details matter.
Tom Gooley Helped Build Cetera’s Scale. Now The Firm Has To Activate It
Cetera COO Tom Gooley’s planned retirement highlights Avantax integration, multicustodial growth and advisor platform execution.
Wealth Firms Keep Buying Scale. Now The Back Office Is Paying For It
Cetera’s latest job cuts and UBS’s New Jersey layoffs show how wealth firms are cutting overlap while trying to protect advisor-facing support.
A Multigenerational Planning Team Left LPL For Cetera. Here’s Why It Matters
Cetera added Oestriecher Financial Management from LPL, showing how tax-centric planning and succession support are shaping advisor recruiting.