Cetera Paid $1.2B For Avantax. The Tax Channel Was The Real Prize.
Cetera paid $1.2B for Avantax despite modest assets per advisor. The real prize was its tax-focused advisor and CPA distribution network.
Cetera’s Nearly $19B RIA Move Is About Planning Scale, Not Just A New Name
Cetera merged Avantax Planning Partners and The Retirement Planning Group into Cetera Planning Partners, a nearly $19B employee-advisor RIA.