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LPL Was Getting Bigger. Cetera And Raymond James Found Two Places To Recruit Against It.
Wealth Management Charles Cooke 8/14/26 Wealth Management Charles Cooke 8/14/26

LPL Was Getting Bigger. Cetera And Raymond James Found Two Places To Recruit Against It.

Cetera recruited a $380M LPL team while Raymond James added $210M from Commonwealth, exposing two different pressures around LPL’s growth.


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A $1.7B UBS Team Joined RBC. The Bigger Shift Is Happening Inside Employee Advice.
Wealth Management Charles Cooke 8/14/26 Wealth Management Charles Cooke 8/14/26

A $1.7B UBS Team Joined RBC. The Bigger Shift Is Happening Inside Employee Advice.

 RBC added a $1.7B UBS team while LPL’s Linsco recruited $870M from Baird, showing how employee wealth models now compete on autonomy and scale.


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A $1.2B UBS Team Went Independent. The Bigger Story Is What Independence Now Means.
Wealth Management Charles Cooke 8/14/26 Wealth Management Charles Cooke 8/14/26

A $1.2B UBS Team Went Independent. The Bigger Story Is What Independence Now Means.

Sanctuary landed a $1.2B UBS breakaway while Raymond James added Commonwealth and Wells Fargo teams, showing how advisor independence is changing.


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Cetera Paid $1.2B For Avantax. The Tax Channel Was The Real Prize.
Wealth Management Charles Cooke 8/13/26 Wealth Management Charles Cooke 8/13/26

Cetera Paid $1.2B For Avantax. The Tax Channel Was The Real Prize.

Cetera paid $1.2B for Avantax despite modest assets per advisor. The real prize was its tax-focused advisor and CPA distribution network.

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LPL Paid $805M For Atria. The Retention Bet Became Its M&A Blueprint.
Wealth Management Charles Cooke 8/13/26 Wealth Management Charles Cooke 8/13/26

LPL Paid $805M For Atria. The Retention Bet Became Its M&A Blueprint.

Osaic bought Lincoln Wealth’s 1,450 advisors and $108B while consolidating its own broker-dealers. The deal shows what scale was really meant to buy.

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The Broker-Dealer Index Rally Was Really A Bet On Wealth Management
Wealth Management Charles Cooke 8/12/26 Wealth Management Charles Cooke 8/12/26

The Broker-Dealer Index Rally Was Really A Bet On Wealth Management

The broker-dealer index surged after the 2024 election, but wealth stocks still depend on rates, regulation, M&A and advisor growth.

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Advisor Recruiting Is Becoming A Battle Over Choice
Wealth Management Charles Cooke 8/12/26 Wealth Management Charles Cooke 8/12/26

Advisor Recruiting Is Becoming A Battle Over Choice

LPL’s latest advisor hires from Wells Fargo and Lincoln Investment show how affiliation choice, niche clients and service now drive recruiting.


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A UBS Advisor Left For LPL. The Model Matters More Than The Move.
Wealth Management Charles Cooke 8/12/26 Wealth Management Charles Cooke 8/12/26

A UBS Advisor Left For LPL. The Model Matters More Than The Move.

LPL’s Oxford Oaks Capital hire from UBS shows how Linsco is using employee support, autonomy and technology to recruit veteran advisors.

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Osaic’s Next Test Is Turning Consolidation Into Growth
Wealth Management Charles Cooke 8/11/26 Wealth Management Charles Cooke 8/11/26

Osaic’s Next Test Is Turning Consolidation Into Growth

Osaic’s management reorganization shows why advisor growth, service, technology and leadership stability now matter after Journey to One.


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Atria Layoffs Put LPL’s Commonwealth Promise Under A Microscope
Wealth Management Charles Cooke 8/10/26 Wealth Management Charles Cooke 8/10/26

Atria Layoffs Put LPL’s Commonwealth Promise Under A Microscope

LPL’s Atria layoffs show why Commonwealth advisors are watching whether culture, service and staffing promises hold after M&A.

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LPL Did Not Just Buy Assets. It Bought A Bank-Wealth Growth Engine.
Wealth Management Charles Cooke 8/10/26 Wealth Management Charles Cooke 8/10/26

LPL Did Not Just Buy Assets. It Bought A Bank-Wealth Growth Engine.

LPL’s Financial Resources Group deal shows how giant OSJs, bank programs and branch offices became strategic acquisition targets.


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A Regional Brokerage Joined LPL. The Hard Part Was Preserving Its Identity.
Wealth Management Charles Cooke 8/10/26 Wealth Management Charles Cooke 8/10/26

A Regional Brokerage Joined LPL. The Hard Part Was Preserving Its Identity.

LPL’s Boenning & Scattergood acquisition tested whether a 108-year regional brand could move into Linsco without losing culture.

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Advisors Need Capital. Raymond James Wants To Be The Partner.
Wealth Management Charles Cooke 8/7/26 Wealth Management Charles Cooke 8/7/26

Advisors Need Capital. Raymond James Wants To Be The Partner.

Raymond James’ advisor equity financing program gives independent practices capital while testing control, succession and M&A strategy.


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Osaic Was More Than A New Name. It Was A Broker-Dealer Stress Test.
Wealth Management Charles Cooke 8/7/26 Wealth Management Charles Cooke 8/7/26

Osaic Was More Than A New Name. It Was A Broker-Dealer Stress Test.

Advisor Group’s Osaic rebrand was more than a new name. It tested advisor loyalty, platform integration and broker-dealer scale.


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The Next Advisor Talent Fight Is About Brand, Tech And Trust
Wealth Management Charles Cooke 8/6/26 Wealth Management Charles Cooke 8/6/26

The Next Advisor Talent Fight Is About Brand, Tech And Trust

J.D. Power says younger advisors want AI, social media and brand support as firms face an aging advisor workforce.

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Cetera’s Growth Guarantee Is Small Money With A Big Recruiting Message
Wealth Management Charles Cooke 8/6/26 Wealth Management Charles Cooke 8/6/26

Cetera’s Growth Guarantee Is Small Money With A Big Recruiting Message

Cetera’s Growth Guarantee turns advisor recruiting into a measurable growth promise, but the refund, limits and compliance details matter.

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Stifel Wants More Than Spring Mountain’s $1B. It Wants A Growth Playbook
Wealth Management Charles Cooke 8/5/26 Wealth Management Charles Cooke 8/5/26

Stifel Wants More Than Spring Mountain’s $1B. It Wants A Growth Playbook

Stifel hired Merrill veteran Launny Steffens as vice chairman of asset management, adding Spring Mountain assets and strategic reach.


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LPL’s Next Growth Test Is Turning Size Into A Better Advisor Experience
Wealth Management Charles Cooke 8/4/26 Wealth Management Charles Cooke 8/4/26

LPL’s Next Growth Test Is Turning Size Into A Better Advisor Experience

LPL hired Edward Jones veteran Ilan Davidovici to lead corporate strategy as scale, digital transformation and RIA M&A converge.

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Fifth Third Is Building A Bank-Backed RIA Flywheel
Wealth Management Charles Cooke 8/4/26 Wealth Management Charles Cooke 8/4/26

Fifth Third Is Building A Bank-Backed RIA Flywheel

Fifth Third Wealth Advisors added a nearly $1B Atlanta duo from Regions, strengthening its bank-backed RIA recruiting strategy.


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A $670M Baird Team Joined RBC. The Bigger Story Is Workplace Retirement.
Wealth Management Charles Cooke 8/4/26 Wealth Management Charles Cooke 8/4/26

A $670M Baird Team Joined RBC. The Bigger Story Is Workplace Retirement.

RBC added the $670M Ellsworth Fair team from Baird, strengthening its Houston retirement plan and employer advisory business.

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